Current Changes to Account Based Marketing Practices
B2B marketing and sales has changed dramatically over the past couple of years. For many B2B companies, account based marketing …
How to Get Started Segmenting Accounts for Sales Plays and Marketing Optimization
Are you one of the thousands of companies that's working on getting your account based marketing (ABM) strategy off to a successful start this year. Let's break down how to do that in a simple five-step process.
Direct Mail is not Dead with Account Based Persona Targeting Done Right
After completing the initial steps to select the account based marketing contacts the next step is to implement the account …
Measuring the success of Content Development Targeting Multiple Personas in Account Targets
I was reading Marketing Land the other day and was happily surprised to see an article that outlined a strategy …